Globally renowned American apparel brand Polo Ralph Lauren opened its new store along with Official Armani store at the swanky Centaurus Mall Towers in the capital city at a Glamourous event hosted by Natasha Hussain and handled by Rezz PR and Events.
Polo Ralph Lauren’s and Armani’s official retailer in Pakistan is the illustrious SEFAM group, housing 12 local clothing brands known for their quality and panache. The SEFAM group has been a pioneer in many aspects in the clothing retailing business over the last few decades, and bringing brands like Armani and Polo Ralph Lauren to Pakistan further cements its reputation as a industry leader.
Sefam Pvt Ltd House of Quality; Sefam was established in 1985 by launching its first brand, Bareeze. Bareeze’s first retail outlet was launched in Shadman, Lahore. This marked the beginning of this retail empire of Pakistan. Sefam holds the distinction of being first group to launch international retail outlet in 1995. The singular mission of this group is to provide premium fashion product, produced in Pakistan.
The Polo Ralph Lauren store presently offers in menswear only, however, the launch event was attended by men and women alike and the collection and the store, both were appreciated by all the capital adds yet another iconic brands to its portfolio at new location – offering its residents and visitors more options to choose from while shopping for quality clothing.
The Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world, with over 5,700 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, cosmetics, fragrances, and furniture and home furnishings under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior and Armani/Casa. Giorgio Armani’s unique aesthetic values extend beyond fashion in a dialogue with spatial environments, architecture, cinema, the arts and sport.
“Elegance is not about attracting attention but being remembered; achieving perfect balance, choosing the linear, avoiding the superfluous, concentrating on the essential, revealing our inner strength through what we wear.” – Giorgio Armani
“I am thrilled that Polo Ralph Lauren has come to our city! It is one of my favourite brands, and it’s great to know that one can now buy the iconic Polo T-shirts right here in Islamabad from the official store. I think this store has a fantastic collection of shirts, pants, T-shirts, shorts, shoes and even pajamas and accessories such as ties, bags and cufflinks – it’s definitely the go-to store for any man,” said one enthusiastic shopper who attended the glamorous launch event with his wife.