Famous Multiple news channels owner across the globe, Zafar Siddiqi, came into the limelight when he inaugurated his book TV News 3.0.
Siddiqui is known for his news channel franchises all over the world. His Pakistani news channel Samaa is one of the most viewed news Tv Channels in Pakistan and has only grown since its birth. Feels like all he has seen is success, but there is more to it.
What we don’t know is that when Siddiqi first wanted to start a news channel, he had to go through many ups and downs. The biggest being that he had no manual or guideline in the entirety that would help him with his news channel beginning. The hurdles he had to cross allowed him to learn plenty of lessons all that are jolted very creatively in his book. One thing that you pick from his book is the importance of team work which Siddiqi profoundly recognizes. In fact, this factor is a lesson to everyone and anyone in any industry. “Let me be clear: the success or failure of your venture will depend entirely on the quality of the people you hire.” He states. “You need to surround yourself with…Talented people who are smarter than you, who know more than you, who will challenge you, pick holes in your plans, and sometimes annoy the heck out of you.”
Keeping this mind Zafar Siddiqi has written this book. Served with the insides and insights along with his personal experiences, this book is an epic learning experience. There are several subsections ranging from the camera works, studio lights, to even hiring people. Siddiqi gives off insides that are not even visible to a lot of people working in the industry.
One of the most unique aspects of this book is that its for everyone. Even though it targets people in the news field, it has so many lessons that everyone can learn something from it.
The teaching style language of this book is perfect for people that are already in the industry and for students that aspire to be in the media industry!