Sensitivity is the biggest problem these days with most of the people, since sensodyne claims to combat that, they designed a nice little test in order to tell people whether their teeths are affected by sensitivity or not calling it the Sensodyne Chill Test.
Sensodyne Chill Test Challenge, by which consumers can find out if they have sensitive teeth in just moments and their condition can be relieved by using desensitising toothpaste such as Sensodyne, to lead a sensitivity-free life.
General public & famous celebrities turned out in large numbers to support the initiative which gave the campaign a great boost. The Chill Test allowed consumers to find out if they had sensitive teeth by drinking chilled water or eating an ice lolly in less than 30 seconds.
The campaign showcased a 360-degree experience to consumers with on-ground activation at different stores & malls located in Karachi, Lahore and Islamabad.
We took up the Challenge Too!
One of our reps went through the test as well & It turned out that she had sensitivity issue! Now what to do? Rush towards the nearest general store & get yourself a SENSODYNE! Since it doesn’t only claim to relief the pain, it actually does! #ChillTest#SensodyneCheckup #Sensodyne